This week I was at the big BlackBerry 10 launch in Toronto with a few of the CrackBerry team members. No question – there wasn’t much in the way of news since most of it had already leaked or been released by BlackBerry in the way of demos.
The biggest “news” people talked about in the media (and in social media) was the “delayed” launch of the BlackBerry Z10 in the US market. It’s coming in March.
This has already caused a lot of the bad-math types to say it’s not going to be here for two months. Because apparently if you take today and add two months, that’s March (no sorry, that’s called APRIL).
It’s also caused something I find even more hilarious. People bashing the idea of a BlackBerry commercial because nobody will be able to run out and buy the phone yet.
I tweeted about this already, but it’s worth a quick blog post while I wait for my coffee to brew …
If a major Hollywood studio released a new movie trailer at the Super Bowl, would people immediately hit up Twitter and start bitching about how dumb it was to advertise a movie that you couldn’t go see yet?
Of course not.
Oh, and for the guy who replied telling me that he disagreed with my analogy because a movie is not the same a consumer? You’re mapping the analogy across incorrectly. The comparison is between a movie and an ITEM YOU BUY. And the psychological principal of anticipation is the same. The customer, in both cases, is you.